Tesla or BMW? This is the most loved car brand on social media

The popularity of electric cars has been booming in the past year with searches for “best electric cars 2022” increasing an impressive 2,100% according to Google Trends*. As greener vehicles take over the streets, their popularity grows amongst motor-heads on social media.

With this in mind, Quotezone.co.uk analysed Instagram and TikTok to determine which electric car model is the most popular on social platforms based on the combined number of hashtags each model has received, as well as revealing which models are the costliest.

Please credit any information used from this study with a link to the company that commissioned the research: https://www.quotezone.co.uk/

Most popular electric car models on social media

As one of the most famous electric car manufacturers, Tesla claims the top two ranks. In first place as the most popular EV model on Instagram and TikTok is Tesla Model 3, with over 1.3 billion combined shares (1,300,591,645 shares). This is 249.7% more than its sister model, the Tesla Model S, which finishes in second place with 371,892,974 shares. A €100,481 price tag is the cost of exceptional performance of the Model S – claiming the title of the costliest EV investigated. In comparison, its budget-friendly alternative, the Model 3, is just over half the price of the Model S (€51,437), justifying its incredible popularity.

The Audi e-tron places third with 167,907,366 shares. As the first fully electric SUV in the ranks, the Audi e-tron has received 936.1% more shares than Volvo’s electric SUV – the XC 40 Recharge – which places seventh (16,205,825 shares). Ranking sixth overall in price, the Audi e-tron retails for €72,507, 24.2% less than Audi e-tron GT selling for an average of €95,599.

Following in fourth is Porsche’s first electric car model: the Taycan. With 92,971,382 social shares under its belt, the German car manufacturer’s venture into electric vehicles seems to be a smash hit. Not only that, but the model also earns 171,382 hashtags on Instagram alone, ranking third on the platform. Ranking fourth overall in price, the Porsche Taycan sells for €87,164 – 10.6% less than its sister model the Taycan Cross Turismo claiming second (€97,514).

Greg Wilson, Quotezone.co.uk’s Founder, comments:

“The switch to electric cars is gathering pace and many city motorists will need to consider shelving their product line, making the market more competitive. Drivers should be sure to research their chosen make and model and use a comparison site to evaluate policies.”

Methodology:

1. Quotezone.co.uk sought to determine which electric car model is the most shared on social media.
2. To investigate this, Quotezone collated a seed list of the most popular EV models using in-house quality metrics, utilising data acquired from multiple sites such as Auto Express, Carwow, Top Gear, and Driving Electric. A total of 25 EV models were found.
3. The number of social shares were collected from Instagram hashtags and TikTok views for each EV model contained within the sample.
4. Where appropriate, variations of each hashtag (e.g. #electricmini #minielectric) were also considered to ensure the relevancy of the displayed results.
5. The total number of social shares for each EV model were then ranked in descending order to determine the EV model that is most popular on social media.
6. Subsequently, the average OTR (on the road) selling price for each vehicle was obtained from EV comparison site: ev-database.co.uk
7. The OTR prices were also ranked in descending order to reveal the costliest model.
8. Data was collected on 5th January 2022 and subject to change.

*According to Google Trends as of 10/01/2022